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A Timeless Legacy


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The Art of Chanel: Poetry in Motion

A Timeless Legacy

From vintage automobiles and monumental instruments to geometric sharks, a series of vignettes reveal poetic elements from Veilhans' artistic vision. Virginie Viard, Chanel's Artistic Director, has consistently drawn inspiration from the house's rich history while embracing a modern sensibility.

Carried by a Wind of Freedom

The CHANEL Cruise 2024/25 show, held at the MAMO Centre d'art de la Cité radieuse in Marseille, exuded a sense of liberation and wanderlust. The collection, infused with lightness and elegance, paid homage to the iconic Riviera spirit.

Girly Frivolity and Feminine Grace

At the Chanel spring haute couture show, Virginie Viard showcased her signature aesthetic: a blend of prettiness and playful femininity. Flowing fabrics, delicate embroidery, and whimsical details created a sense of ethereal beauty and carefree sophistication.

A Reflection of the Modern Woman

Viard's collections are not mere fashion statements but reflections of the pragmatic needs and desires of Chanel's clients. She understands the ever-evolving role of women in society and designs accordingly, offering pieces that empower and inspire.

Ballet and Beyond

In a unique twist, Viard turned to the world of ballet for her latest haute couture show. Virginie Viard went light as a tutu, featuring ethereal gowns and delicate accessories that captured the grace and beauty of classical dance. The show culminated in a special appearance by actress Margaret Qualley, adding a touch of star power to the enchanting evening.

Conclusion

Through her poetic vision and unwavering dedication to the Chanel legacy, Virginie Viard continues to redefine modern femininity. Her creations are not just garments but expressions of art, capturing the essence of the Chanel woman: independent, sophisticated, and forever stylish.



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